GR

BATISTE DRY SHAMPOO | LAUNCH PARTY

  • CLIENT: BATISTE DRY SHAMPOO
  • YEAR: 2015
  • LOCATION: Ismos Gallery, Athens
  • ATTENDEES: 100 media guests from the fields of fashion, beauty, health and lifestyle

GOAL

To officially launch Batiste Dry Shampoo in the Greek Market for the first time

CHALLENGE

To overcome doubts about the new concept of ‘’dry shampoo’’ to a sceptical audience

ACHIEVEMENT

  • All attendees were hand-delivered customised waterproof mini Batiste branded pouches full of Batiste products as an invitation
  • Verve Juices and Era Nuts provided the event’s healthy and tasty drinks and snacks
  • The entire team from Michalis Alexandrakis’ hair salon gave all the attendees custom hairstyles using Batiste
  • Instead of using a standard Photo Booth, the event featured "flip book photography" which allowed all attendees to take home a flip book containing a "mini-movie in their pocket" showing off their new hairstyle!