GR

STOKKE | “ATHLEISURE" PR EVENT

  • CLIENT: STOKKE
  • YEAR: 2017
  • LOCATION: Lake Vougliameni, Athens
  • ATTENDEES: Select VIPs, Influencers and Bloggers – and their families!

GOAL

To put together a fun family event to promote the company’s newly launched Athleisure Collection 

CHALLENGE

To combine strollers & baby products with nature and active lifestyles

ACHIEVEMENT

  • The event was held against the beautiful natural landscape of Lake Vouliagmeni, making guests feel at peace with nature
  • In keeping with an active lifestyle, guests enjoyed a great picnic with snacks and healthy juices in a relaxed and entertaining atmosphere
  • A special baby yoga lesson was organized for the guests and their  babies. Baby Yoga Teacher Ariadne Oikonomi showed moms easy exercises that enhance mother and child communication and bonding, while enhancing baby growth and mothers' self-confidence.