GR

CYBEX | E-PRIAM LAUNCH EVENT

  • CLIENT: CYBEX
  • YEAR: 2019
  • LOCATION: Zappeion Megaron
  • ATTENDEES: Athens' most famous celebrity parents & mothers-to-be, as well as the country's top media

GOAL

To achieve a "talk of the town" event which would also raise brand awareness for Cybex. 

CHALLENGE


ACHIEVEMENT

  • An exciting and interactive launch event full of surprises.
  • ​Attendees had the chance to test drives the brand new E-Priam stroller, the first electronic stroller in the world on up and down hill surfaces to get a real experience of this amazing technology
  • A custom-made 6 metre E-priam metal sign was setup at the venue entrance to capture everyone's attention
  • The venue featured a beautiful set up of a wide range of Cybex' product lines, including car seats of all ages and the full exhibit of the newly launched Spring Blossom collection.