GR

WELLA | OFFICIAL HAIR SPONSOR OF MADWALK

  • CLIENT: WELLA
  • YEAR: 2019
  • LOCATION: Hellinikon Fencing Hall
  • ATTENDEES: Over 2000 of Greece's hottest singers, music producers, celebrities and influencers

GOAL

For Wella's hairstyling team to create specific hair looks for over 140 models 

CHALLENGE

To ensure everything was on track to achieve the preparation of all the hair looks so that all the models were on time on the catwalk, showing off the impressive creations of Wella’s Official  Hair Expert Vassilis Diamantopoulos and his specialist team.

ACHIEVEMENT

  • All models were on time, and looked stunning 
  • The attendees were thrilled with the results and showed their love during the whole night of the event via social media 
  • Extensive media coverage post-event
  • Influencers Marinelli and Katerina Vlachou attended as guests of Wella and covered the whole event on their social media, including the hottest backstage moments