GR

WELLA | NEW WAVE: XMEN DARK PHOENIX PREMIERE

  • CLIENT: WELLA
  • YEAR: 2019
  • LOCATION: Odeon Star Cinema
  • ATTENDEES: Journalists from Greece's biggest media & young, cool influencers and youtubers

GOAL

For Wella's hairstyling team to create hairstyles for both male & female guests inspired by the Xmen movie leading actors for Xmen: Dark Phoenix's premiere at Odeon Cinema in Greece

CHALLENGE

To ensure all attendees were satisfied with their custom-made New Wave hair looks 

ACHIEVEMENT

  • To create hairlooks inspired by the new Xmen movie that attendees would be excited to try
  • To encourage attendees to visit the salon and have their hair transformed
  • Collaborations with on-trend influencers such as Katerina Vlachou & Apostolis Michailidis for inspired looks