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BATISTE | WHEEL OF FORTUNE

  • CLIENT: BATISTE
  • YEAR: 2018
  • LOCATION: Across 4 different Hondos Center locations: Peristeri, Ommonia, Ermou and Chalandri
  • ATTENDEES: Over 250 Hondos Center Shoppers

GOAL

To create a fun and interactive promotion across 4 different Hondos Center stores to celebrate the exclusive launch of 4 new Batiste products in Greece

CHALLENGE

To capture the attention of busy shoppers and entice them to participate for a chance to win gifts

ACHIEVEMENT

  • A custom-made Batiste “Wheel of Fortune” was created to allow participants to “spin and win” a variety of gifts
  • Each gift was themed according to one of the new Batiste products and included hair ties, mirrors and hairclips, all designed to complement one of the new Batiste range
  • Everyone who played had the chance to win a major gift – a specially designed custom-made artwork or light installation created exclusively for the competition