GR

BAIRAMOGLOU | TRANSITIONS GEN 8 LAUNCH EVENT

  • CLIENT: BAIRAMOGLOU
  • YEAR: 2020
  • LOCATION: K8 Point, Athens
  • ATTENDEES: Over 150 attendees from the biggest Opticians and Optical Stores in Greece, the Marketing Director of Transitions Italy, the CEO of Essilor Group and the CEO of Transitions Europe.

GOAL

To promote the launch of the new Transitions Gen8 lenses to the market through an upscale event

CHALLENGE

To present the new lenses in an unexpected and fun event, guaranteed to excite the attendees

ACHIEVEMENT

  • A laser show, complementing the colours of the Transitions Gen 8 lenses, kept the guests wowed in between product presentations & VIP speeches
  • Modern folk band Gadjo Dillo kept the attendees dancing all night long
  • Themed cocktails, delicious finger food and special gift bags containing Transitions Lenses for guests to see for themselved added a special touch