BAIRAMOGLOU | TRANSITIONS GEN 8 LAUNCH EVENT
- CLIENT: BAIRAMOGLOU
- YEAR: 2020
- LOCATION: K8 Point, Athens
- ATTENDEES: Over 150 attendees from the biggest Opticians and Optical Stores in Greece, the Marketing Director of Transitions Italy, the CEO of Essilor Group and the CEO of Transitions Europe.
GOAL
To promote the launch of the new Transitions Gen8 lenses to the market through an upscale event
CHALLENGE
To present the new lenses in an unexpected and fun event, guaranteed to excite the attendees
