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SARANTIS GROUP | SALES & MARKETING CONFERENCE ‘’WASH & GO INTO THE FUTURE’’

  • CLIENT: SARANTIS GROUP
  • YEAR: 2015
  • LOCATION: Maroussi Plaza, Athens
  • ATTENDEES: 120 mid & high level Sarantis executives

GOAL

To organise an inspiring conference with a fun and positive outlook.

CHALLENGE

Keeping the focus on the company’s wide range of successful products, during a particularly difficult socio-economic period in Greece. 

ACHIEVEMENT

  • Since its newly acquired product "Wash & Go" was the protagonist of the conference, and also drawing upon the difficult few months which the conference followed, Crazy Diamond used the words: “Wash” and “Go” to create the concept & key message of the conference, which became "WASH away your doubts and GO into the future”
  • The 'Shower Photobooth', complete with rubber ducks and shower caps were a huge hit
  • We created a private Facebook Group for all attendees to communicate updates about the conference, “fun facts” about their products and to share thoughts and questions about the presentations
  • Guests were invited to participate in a light-hearted quiz after the presentations to test if they were paying attention and received different colour badges indicating how well they had done!