GR

STOKKE | COLLABORATION WITH SOMF FOR AXDW

  • CLIENT: STOKKE
  • YEAR: 2015
  • LOCATION: Athens Xclusive Designer's Week
  • ATTENDEES: Celebrities, Bloggers, Media and other fashion show guests

GOAL

To devise an interesting and unexpected marketing activity to promote Stokke's world-famous Xplory strollers

CHALLENGE

To successfully demonstrate that Stokke products are truly fashion-forward

ACHIEVEMENT

  • For the very first time in Greece, we organised a catwalk show featuring strollers as well as models during Athens Xclusive Designer’s Week.
  • A collaboration with contemporary designer SOMF who designed their S/S 2016 collection especially with motherhood and strollers in mind. 
  • We lined the front row with Stokke’s iconic Tripp Trapp chairs for all fashion shows that day for the leading fashionistas to enjoy.
  • The strollers all featured a live baby model who had a SOMF for Stokke outfit designed especially for her!  
  • Celebrities, VIPs, bloggers and all other fashion week attendees were very pleasantly surprised and posted the photos all over social media 
  • Coverage soon followed in all the major fashion and parenting press (e.g. Talk Magazine, Jenny.gr, Queen.gr, Marie Claire and many more)