GR

STOKKE | FIRST MEDIA EVENT IN GREECE

  • CLIENT: STOKKE
  • YEAR: 2014
  • LOCATION: Blank Urban Space, Gazi, Athens
  • ATTENDEES: 25 of Greece’s top media from the parenting, lifestyle and fashion sectors, the Norwegian Ambassador to Greece and and 2 celebrity mothers: Despoina Kampouri and Sissy Christidou.

GOAL

For attendees to touch, feel and experience the Stokke product line in an environment that shared the same modern and luxurious design aesthetic as the brand.

CHALLENGE

To officially introduce Stokke to Greek media for the very first time

ACHIEVEMENT

  • All attendees were hand-delivered customised invitation boxes in Stokke canvass bags with special Stokke treats inside
  • The Stokke ‘’Relaxation Station’’ was on hand, offering all guests a chance to relax by having a 20-minute head & shoulders or foot massage or a professional hairstyling for the evening ahead. 
  • For drinks, virgin "Stokke Mocktails” were served in baby bottles instead of glasses – these were so popular that they have become a Stokke “staple”, since being used in Stokke Events in Italy, Spain and other countries around the world