GR

STOKKE | "STOKKE IN THE SKY" PR EVENT

  • CLIENT: STOKKE
  • YEAR: 2016
  • LOCATION: Dinner in the Sky, Technopolis, Athens
  • ATTENDEES: 12 specially invited guests, including New York fashion stylist Patricia Fields and celebrity interior designer Sissy Feida

GOAL

To devise a clever and fun marketing initiative to promote the company’s biggest-selling product, the Xplory stroller 

CHALLENGE

To come up with a fresh idea that would really get people talking!

ACHIEVEMENT

  • A custom made showroom and lounge were set up to welcome guests upon arrival
  • Guests enjoyed sushi and cocktails 50 metres high in the sky
  • Going up with the guests was a fully – installed Stokke Xplory stroller - the first time in the world that a stroller has been displayed at such heights!