GR

VERVE JUICES | LAUNCH PARTY

  • CLIENT: VERVE JUICES
  • YEAR: 2015
  • LOCATION: Ismos Gallery, Gazi, Athens
  • ATTENDEES: 100 media attendees from the fields of fashion, beauty, health and lifestyle – and the top bloggers and influencers in Greece.

GOAL

To promote the official launch of Verve Juices in Greece.

CHALLENGE

To successfully introduce the concept of cold–pressed juices into the Greek market for the very first time – in a cool and fun way, proving that fruits and vegetables don’t have to be boring!

ACHIEVEMENT

  • We turned the venue into a Verve Juices “Gallery” featuring installations of Verve Juices ingredients & bottles as art pieces
  • Photographer Nicky Economou created 5 custom-made art pieces of photographs showing real ingredients and products which looked so good people thought they were computer-generated
  • The Verve Juices Bar room was completely lined with a grass floor to give the room a more organic ‘feeling’
  • In the true spirit of celebrating nature’s own ingredients, huge grass letters spelling V E R V E were hung on one of the gallery walls for all to admire. 
  • It took 2 days of full-time work to create the interactive hanging fruit and vegetable art installation that hung in the gallery room…and it was the biggest hit on Instagram that night!