GR

WASH & GO | LAUNCH PARTY

  • CLIENT: WASH & GO
  • YEAR: 2017
  • LOCATION: K8, Central Athens
  • ATTENDEES: 100 specially invited guests including guest star Demy, a number of celebrities, VIPs, influencers & selected media

GOAL

To officially launch the new “My Life My Shampoo” Wash & Go Campaign and new products into the Greek Market 

CHALLENGE

To do justice to a very well established brand with over 30 years of history 

ACHIEVEMENT

  • Floral decoration around the venue using floral arrangements inspired by the natural ingredients contained in the new Wash & Go range
  • The specially-created cocktails also all contained natural ingredients such as honey and pomegranate
  • Support Ambassadors Eliana Chryssikopoulou, Lavinia Stathaki and Dimitris Alexandrou were all in attendance, along with a range of celebrities, VIPs and influencers 
  • A live performance by Wash & Go brand ambassador Demy that got the audience in the party mood