To introduce A8inea to the public in a playful yet informative manner through implementing improvements to the website, and creating key marketing materials.
CHANNELS
Website
Social Media
ACTIONS
Organizing brainstorming sessions between all contributors to come up with the company’s new tagline
Creating a new press release and organizing an interview with all contributors in order to create valuable promotional content for the website and social media.
Photoshooting of the A8inea offices and contributors
Creating a series of short videos featuring interviews with 12 of A8inea’s main contributors for use on A8inea website and social media channels
Overseeing and guidance on the A8inea website layout and content
Overview and guidance with regards to the refreshing of the newsletter layout
Turning A8inea’s signature “icons” into promotional stickers for laptops and notebooks; making A8inea’s branding into a fun accessory for its followers
