GR

A8INEA | PR & MARKETING CONSULTANCY

  • YEAR: 2015

GOAL

To introduce A8inea to the public in a playful yet informative manner through implementing improvements to the website, and creating key marketing materials.

CHANNELS

  • Website
  • Social Media

ACTIONS

  • Organizing brainstorming sessions between all contributors to come up with the company’s new tagline 
  • Creating a new press release and organizing an interview with all contributors in order to create valuable promotional content for the website and social media. 
  • Photoshooting of the A8inea offices and contributors 
  • Creating a series of short videos featuring interviews with 12 of A8inea’s main contributors for use on A8inea website and social media channels
  • Overseeing and guidance on the A8inea website layout and content
  • Overview and guidance with regards to the refreshing of the newsletter layout
  • Turning A8inea’s signature “icons” into promotional stickers for laptops and notebooks; making A8inea’s branding into a fun accessory for its followers