GR

BATISTE DRY SHAMPOO | PR SERVICES

  • YEAR: 2015-2018

GOAL

To successfully introduce Batiste Dry Shampoo, the UK’s number 1 dry shampoo, into the Greek market, and manage its public relations ever since

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassador
  • TV Channels
  • Launch Event
  • Product Placement
  • Partnerships 
  • Blogger/Influencer/VIP Engagement
  • Below-the-line promotion

ACTIONS

  • Extensive PR coverage across all of Greece’s major Magazines, Websites, Radio & TV channels for over 2 years
  • Securing a collaboration with Mixalis Alexandrakis as the official Batiste ‘hairdresser’ 
  • Product placement in over 50 exclusive venues around Athens
  • Over a dozen give-away competitions of Batiste on social media and online magazines 
  • Securing collaborations with dozens of partners, such as Uber, Fairy Nails, Glowbox, Alicia Boutique, Bettina, Funk Martini and Yes I Do Magazine
  • Securing of Tamta as the brand’s official ambassador
  • Securing a 360 collaboration with MAD TV/Radio/Mad.gr & MAD’s social media channels
  • Organisation of the official Batiste Dry Shampoo Launch party – Click here for more information
  • Product seeding of Batiste Dry Shampoo to dozens of top bloggers, influencers and VIPs for maximum exposure to target demographic
  • Major TV appearances (such as on Eleni Menegaki)
  • Full social media management
  • Creation of all necessary promotional materials, including press release, media kit and promotional items