GR

ERA NUTS | SOCIAL MEDIA CAMPAIGN

  • YEAR: 2015

GOAL

To design and implement a creative viral campaign to promote the diverse product offerings of Era Nuts to Greece’s top VIPs and influencers

CHANNELS

  • Online Media
  • Social Media 

ACTIONS

  • The "Era Lovers Campaign” saw Era Nuts fans being divided into 4 categories: ‘Sweet Lovers’, ‘Spicy Lovers’, ‘Healthy Lovers’ and ‘Salty Lovers’, with customized sub-logos designed for each according to their taste preferences
  • 100 of these special Era Nuts gift boxes were sent out to fashion bloggers, food bloggers, VIPs and Celebrities and the coverage on social media was explosive!
  • In-store competitions ran alongside the online promotion to maximize visibility
  • To complement the campaign, both of the Era Nuts stores (in Kolonaki and Psihiko) had customized new window designs to celebrate the campaign 
  • A 'community board’ was hung in both the Era Nuts stores allowing customers to have their photo displayed describing which “Era Lover” they were, allowing all Era Nuts fans to feel included in the campaign