GR

femfresh | "DELIVERY BOY" MARKETING CAMPAIGN

  • YEAR: 2016

GOAL

To create a fun and attention-grabbing marketing campaign for the introduction of femfresh, a range of washes & gels for women’s intimate areas, into the Greek market. We wanted to take a product which is sometimes seen as “invisible” and celebrate it instead of keeping it “hush-hush”!

CHANNELS

  • Print Media
  • Social Media
  • Blogger/Influencer/VIP engagement
  • Online Media

ACTIONS

  • A marketing campaign was devised which saw a gorgeous “delivery boy” ring the doorbell of 15 specially-chosen influencers and bloggers one November morning to hand-deliver a beautifully packaged femfresh “gift-box”
  • Each box included a customised bouquet, two femfresh products, a scented candle and a card with a special and personal message detailing the symbolic meaning of the flower as well as an inspirational quote tailor-made for each recipient
  • Each box was specially designed following the concept of waves, which symbolise flow, water and freshness, and each bouquet contained flowers that had a direct link with the properties of the femfresh product
  • The ‘delivery boy’ was model Stelios Niakaris, boasting 105,000 instagram followers
  • Each recipient was filmed and photographed receiving her special package, with the delivery being posted out on each blogger’s social media page, as well as all over femfresh’s instagram page
  • femfresh ambassador Malou (36,500 Instagram followers) was also part of the activation, recieving a special package herself
  • Glowbox.gr was the official partner for the activation, and supported the initiative with social media posts, a dedicated newsletter and Youtube video.