GR

femfresh | PR SERVICES

  • YEAR: 2016-2018

GOAL

To  successfully introduce femfresh, the UK’s number 1 intimate hygeine wash, into the Greek market, and manage its public relations ever since. 

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassador
  • TV Channels
  • Blogger/Influencer/VIP engagement
  • Below-the-line promotion

ACTIONS

  • Extensive PR coverage across all of Greece’s major Magazines, Websites, Radio & TV channels with a full
  • 360 degree approach.
  • Over a dozen give-away competitions of femfresh  on social media and online magazines 
  • Major TV appearances such as on To Prwino
  • Creation of all necessary promotional materials, including press release, media kit and promotional items
  • Securing of Malou as the brand’s official ambassador
  • Organisation of the femfresh “Delivery Boy” Marketing Campaign – Click here for more information
  • Product seeding of femfresh to dozens of top bloggers, influencers and VIPs for maximum exposure to target demographic
  • Full social media management