GR

FURNITURE GALLERY | PR SERVICES

  • YEAR: 2015 - 2016

GOAL

Furniture Gallery had already achieved an impressive portfolio of clients through ‘word-of-mouth’, having completed projects for renowned venues such as The Myconian Villa Collection, Kiku Restaurant and Malconi’s Restaurant. Our main aim was to bring its PR and marketing activities to the next level in order to complement its status within the marketplace

CHANNELS

  • Print Media
  • Social Media
  • Online Media
  • Launch Event
  • Partnerships

ACTIONS

  • Organisation, concept creation and coordination of a new photoshoot and videoshoot
  • Complete renovation of the company website, including graphic design guidance, content creation, layout and deadline management.
  • Creation of new promotional materials, including press release, media kit and overseeing of new brochure creation
  • Selected press coverage across design and lifestyle media channels
  • Full social media management
  • Organisation of the official Furniture Gallery Launch Party - click here for more information
  • Creation of client and partner mailing list and newsletter
  • Contact database collection of all target partners (including interior designers, hoteliers and architects), followed by individual contact, mail out of brochure and promotional material, and follow-up in order to increase exposure to potential clients.