To achieve social media coverage by key Greek fashionistas and influencers to promote the new stationary and lifestyle accessories product offerings of Karageorgiou Interiors.
CHANNELS
Social Media
Blogger/Influencer/VIP engagement
ACTIONS
12 special leather-bound and fabric-bound 2016 diaries and notebooks were hand-delivered to the hottest bloggers in town in chic and elegant packaging.
The limited edition diaries and notebooks were each hand-bound and available in very selective quantities, and each one was customised to suit its recipient!
