GR

KARAGEORGIOU INTERIORS | SOCIAL MEDIA CAMPAIGN

  • YEAR: 2015

GOAL

To achieve social media coverage by key Greek fashionistas and influencers to promote the new stationary and lifestyle accessories product offerings of Karageorgiou Interiors.

CHANNELS

  • Social Media 
  • Blogger/Influencer/VIP engagement

ACTIONS

  • 12 special leather-bound and fabric-bound 2016 diaries and notebooks were hand-delivered to the hottest bloggers in town in chic and elegant packaging.
  • The limited edition diaries and notebooks were each hand-bound and available in very selective quantities, and each one was customised to suit its recipient!