GR

KOKU Concept | SOCIAL MEDIA CAMPAIGN

  • YEAR: 2016

GOAL

To celebrate the launch of KOKU Concept's new website by sending out its unique products to key fashionistas, VIPs and influencers in the Greek market

CHANNELS

  • Social Media 

ACTIONS

  • KOKU Concept’s signature pochettes, washbags and other accessories were hand-delivered to the hottest bloggers in town  
  • Each item was customised to suit its recipient, including the material and motif chosen, and a silver mirror plexiglass tag with the recipient’s name printed on it 
  • Although no prior agreements were made, 80% of recipients immediately posted about the products, and many were so impressed that they immediately contacted us requesting more!