GR

TEAM BATISTE | PR SERVICES

  • YEAR: 2018

GOAL

To create a fun and light-hearted campaign that will secure the brand positioning of Batiste as the Number 1 Dry Shampoo for women and men in Greece by promoting the features and benefits of the different variants in more detail. To strengthen the pre-existing brand awareness and to enforce product positioning on social media, as well as promoting the brand’s versatility by using a male ambassador for the first time globally!

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassador

ACTIONS

  • Creation of promotional materials including a press release introducing the Team Batiste campaign to the Greek public and the hashtag #TeamBatiste
  • Extensive PR coverage across all of Greece’s major Magazines and Websites
  • Securing a collaboration with Eleni Tsolaki, a very successful and well-loved TV presenter, as the brand’s main ambassador. Support collaborations were also confirmed with Mado Gasteratou a joyful and popular TV presenter and model, and DJ Pitsi, a rising star on the Greek DJ scene.
  • Creation of photo & video content for each of the influencers for social media posts & media coverage.
  • Extensive social media coverage through all 3 ambassador’s social media channels for the whole of 2018.
  • Many give-away competitions through the ambassador’s social media accounts achieving high engagement and increasing awareness for the brand