TEAM BATISTE | PR SERVICES
GOAL
To create a fun and light-hearted campaign that will secure the brand positioning of Batiste as the Number 1 Dry Shampoo for women and men in Greece by promoting the features and benefits of the different variants in more detail. To strengthen the pre-existing brand awareness and to enforce product positioning on social media, as well as promoting the brand’s versatility by using a male ambassador for the first time globally!
CHANNELS
- Print Media
- Online Media
- Social Media
- Celebrity Ambassador