GR

BATISTE | TRAVEL ADVENTURE KIT PR ACTIVATION

  • YEAR: 2019

GOAL

To celebrate the launch of 4 new Batiste Dry Shampoo Travel Size products in Greece by creating an appealing and useful gift for influencers and media to use on their travels

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Influencer Ambassadors

ACTIONS

  • The creation of a ""travel adventure kit"" box with Batiste Travel Sizes inside, given away along with some femfresh soothing wipes, for recipients to throw into their suitcase or beauty bag on their next trip  
  • The kits were sent to over 50 influencers and media, who loved them and filled social media with posts and stories