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WELLA | WELLANTINE'S DAY PR ACTIVATION

  • YEAR: 2020

GOAL

To repeat the success of 2019's "Wellantine's Day" PR Activation, by doing it bigger and better in 2020, celebrating Wella's "Love From Wella" brand message in the best way

CHANNELS

  • Online Media
  • Social Media
  • Influencers

ACTIONS

  • Securing a collaboration with 6 well established influencers: Mikaela Paraskeva, Cleopatra Lagouvardou, Alexandra Giannakopoulou, Eleni Morantzi, Vassiliki Skyftou and Tatiana Manolara.
  • Creating a beautiful Wellantine's Day gift for each influencer and one lucky winner each, which contained Wella products, and a customised plexiglass tray with a "Love from Wella" message, presented within a red velvet pouch and tied together with a heart shaped balloon 
  • Detailed planning to ensure everything ran on Valentine's Day, with fantastic social media coverage and fan response