To build product awareness for Wella Koleston's newly-released "Root Touch Up 10" by creating a conceptual "summer kit".
CHANNELS
Online Media
Social Media
Influencers
ACTIONS
The creation of ''Wella: Summer Hair Emergency Kit'', full of Koleston products allowing the user to have perfect colour and grey roots coverage, no matter where they find themselves that summer
Extensive Instagram coverage from well known influencers and various give-away competitions on social media and online magazines leading to a high engagement reach
