GR

WELLA | SUMMER HAIR EMERGENCY KIT

  • YEAR: 2019

GOAL

To build product awareness for Wella Koleston's newly-released "Root Touch Up 10" by creating a conceptual "summer kit".

CHANNELS

  • Online Media
  • Social Media
  • Influencers

ACTIONS

  • The creation of ''Wella: Summer Hair Emergency Kit'', full of Koleston products allowing the user to have perfect colour and grey roots coverage, no matter where they find themselves that summer
  • Extensive Instagram coverage from well known influencers and various give-away competitions on social media and online magazines leading to a high engagement reach