GR

WÉNGKO MOLÉ | PR SERVICES

  • YEAR: 2016 - 2017

GOAL

To promote international luxury brand Wéngko Molé ‘s exclusive range of summer resort wear within the Greek market since the company first began marketing activities in the country.

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Partnerships
  • Blogger / Influencers / VIP engagement
  • Below-the-line promotion

ACTIONS

  • Product seeding of Wéngko Molé garments to Greece’s top bloggers, influencers and VIPs for maximum exposure to target demographic
  • Product seeding to international VIPs and influencers
  • Liaising with stylists, photographers and other designers for partnership opportunities
  • Creation of all necessary promotional materials, including press release, media kit and promotional items
  • PR coverage in selected top Greek media
  • Full social media management
  • Newsletter management