GR

BATISTE | TEAM BATISTE 2019

  • YEAR: 2019

GOAL

Building on the success of Team Batiste 2018, we devised a new concept for Team Batiste 2019 where the focus was on the diversity that characterizes the brand by collaborating with women from many different characteristics and backgrounds: a plus size model, a beauty blogger, an actress, a fitness blogger and a model/stylist. 

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Influencer Ambassadors

ACTIONS

  • Collaborated with 5 well-known influencers from different fields to represent the brand for the whole year. The plus size model Irini Bountouki, the beauty blogger Eutuxia Lazarou, the actress Peny Agorastou, the fitness blogger Dimitra Zachopoulou and the international model Rachel Owiti 
  • Detailed planning of all the posts and stories made by all Team Batiste members 
  • Extensive social media, online and print coverage throughout 2019 which led to a high level of brand awareness
  • Actualization of many give-away competitions through the influencer's social media channels ,accomplishing high engagement and expansion of the brand's client base