GR

MY LIFE MY SHAMPOO WASH & GO | PR SERVICES

  • YEAR: 2018

GOAL

To show the diversity and versatility of Wash & Go as a brand with a wide range of products that women and men of every age can use in their routine, no matter their daily schedules and obligations. 

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassadors
  • TV Channel

ACTIONS

  • Extensive PR coverage across all of Greece’s major Magazines, Websites & TV channels with a full 360-degree approach.
  • Securing a collaboration with Stamatina Tsimtsili, one of the most famous TV presenters in the country as the brand’s main ambassador for 2018. 
  • Continuing the collaboration with Dimitris Alexandrou, the international male model who also supported the brand in 2017.
  • Basing the campaign on 6 different themes: Beauty & Health Secrets, Work Moments, Leisure Time, Family Life, Friend Moments and Favorite Rituals capturing in that way all the parts and perks of everyday life. In this respect, the brand’s ambassadors would share moments and secrets of their lives while incorporating the use of the Wash & Go products in them. 
  • Creation of photo & video content for each of the influencers for social media posts & media coverage to demonstrate how the wide range of the Wash & Go products can be a part of everyone’s daily beauty routines.
  • Extensive social media coverage and many give-away competitions through all ambassador’s social media channels for the whole of 2018 achieving high engagement and increasing awareness for the brand.
  • Creation of all necessary promotional materials, including press release and brand insertions.