GR

BATISTE | SUMMER TROPICAL BEACH COOLER BAG PR ACTIVATION

  • YEAR: 2019

GOAL

To create a fun summer beach cooler bag full of fun beach-friendly gifts to celebrate and promote Batiste's Tropical fragrance Dry Shampoo 

CHANNELS

  • Online 
  • Print Media
  • Social Media
  • Influencers

ACTIONS

  • To source and create fun accessories, such as flamingo fans and watermelon-shaped rice krispie treats, to send together with a Batiste Tropical Fragrance Dry Shampoo, for recipients to take with them to the beach
  • The cooler bags were sent to over 50 influencers and media, who loved them and filled social media with posts and stories