GR

WELLA | WOMEN'S DAY PR ACTIVATION

  • YEAR: 2020

GOAL

To celebrate female empowerment through a Woman's Day gift inviting recipients to "Unlock their power" with Wella

CHANNELS

  • Online Media
  • Social Media
  • Influencers

ACTIONS

  • Collaboration with 5 well known influencers: Anna Paparizou, Marianna Kara, Iclal Giousoufoglou, Lilia Tsagkalidou and Aliki Marinaki.
  • Designing a "Locked Box" gift which recipients could unlock to reveal Wella products, stylish hair accessories and a rosary necklace, which symbolises the protection of power, for the influencers & their competition winners
  • Detailed planning to ensure everything ran on Women's Day, with fantastic social media coverage and fan response