To celebrate female empowerment through a Woman's Day gift inviting recipients to "Unlock their power" with Wella
CHANNELS
Online Media
Social Media
Influencers
ACTIONS
Collaboration with 5 well known influencers: Anna Paparizou, Marianna Kara, Iclal Giousoufoglou, Lilia Tsagkalidou and Aliki Marinaki.
Designing a "Locked Box" gift which recipients could unlock to reveal Wella products, stylish hair accessories and a rosary necklace, which symbolises the protection of power, for the influencers & their competition winners
Detailed planning to ensure everything ran on Women's Day, with fantastic social media coverage and fan response
