GR

STOKKE | '"MY CARRIER" – MARKETING CAMPAIGN

  • YEAR: 2016

GOAL

To come up with a light-hearted mini-campaign to promote Stokke’s ‘My Carrier’ baby carrier range in a unique way

CHANNELS

  • Print Media
  • Online Media
  • Social Media

ACTIONS

  • Since the true test of a baby carrier is its ability to ‘do the job’ for parents on the move, a guided tour of Central Athens was designed especially for the mothers to enjoy along with their babies, who were comfortably riding along in their ‘My Carrier’ baby carriers – in collaboration with Big Olive tours
  • The VIP mothers were so excited about the filming that they couldn’t resist posting numerous “Coming Soon” and “Behind the Scenes’ posts on their social media channels  
  • Despite being on their feet all day, the mothers felt totally refreshed and energised after the tour, thanks to having their babies so close and sharing the experience with them