GR

STOKKE | PR SERVICES

  • YEAR: 2015-2018

GOAL

To promote international luxury brand Stokke’s wide range of products within the Greek market since the company first began marketing activities in the country.

CHANNELS

  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassador
  • TV Channels
  • Launch Event
  • Product Placement
  • Partnerships 

ACTIONS

  • A 360-degree promotional campaign covering all marketing channels (TV, online, print, social media, below-the-line etc)
  • Product seeding of Stokke products to dozens of top bloggers, influencers & VIPs for maximum exposure to target audience
  • Securing brand endorsement by celebrities and VIPs such as Sakis Rouvas & Katia Zygouli, Despoina Kambouri, Yvonne Bosnjak, Sissy Christidou and Eliana Chrysikopoulou
  • Due to an extensive product placement project, Stokke products can now be found in upscale venues around Athens and Mykonos such as Tatoi Club, Moorings, Alemagou, ‘Stegi’ Onassis Cultural Center, Ecali Club and Balux House Project. 
  • Full social media management
  • A number of stand-alone events and marketing campaigns, including:
  1. Stokke's first media event in Greece – click here for more information
  2. Stokke in the Sky PR event –  click here for more information
  3. Stokke collaboration with SOMF for AXDW – click here for more information
  4. Stokke – Trikuklo Store opening –  click here for more information
  5. "Stokke on the Go" marketing campaign – click here for more information
  6. Stokke "My Carrier" Baby Carrier marketing campaign – click here for more information