| "STOKKE ON THE GO" – MARKETING CAMPAIGN
To create a locally-relevant version of the international “Stokke on The Go” Campaign that would work within Greece
We created a custom-made promotion which focused on following four very different VIP mothers in their hometowns of Athens, Thessaloniki and Kos as they used the iconic Stokke Xplory Stroller.
The filming shoots, which took place over 4 separate days, each featured real moments between the mothers and their children
We collaborated with numerous venues such as Moorings in Vougliameni and Ergon Agora in Thessaloniki for the filming, with each venue having its own Stokke Steps and Tripp Trapp chairs
The VIP mothers were so excited about the filming that they couldn’t resist posting numerous “Coming Soon” and “Behind the Scenes’ posts on their social media channels
We ensured coverage of the Stokke on The Go Project for 2 solid months by having each VIP mother write about their experiences on their blogs and other major media channels.
we’ll be back soon..
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