GR

STOKKE | "STOKKE ON THE GO" – MARKETING CAMPAIGN

  • YEAR: 2015

GOAL

To create a locally-relevant version of the international “Stokke on The Go” Campaign that would work within Greece 

CHANNELS

  • Print Media
  • Social Media
  • Online Channels

ACTIONS

  • We created a custom-made promotion which focused on following four very different VIP mothers in their hometowns of Athens, Thessaloniki and Kos as they used the iconic Stokke Xplory Stroller.
  • The filming shoots, which took place over 4 separate days, each featured real moments between the mothers and their children 
  • We collaborated with numerous venues such as Moorings in Vougliameni and Ergon Agora in Thessaloniki for the filming, with each venue having its own Stokke Steps and Tripp Trapp chairs 
  • The VIP mothers were so excited about the filming that they couldn’t resist posting numerous “Coming Soon” and “Behind the Scenes’ posts on their social media channels
  • We ensured coverage of the Stokke on The Go Project for 2 solid months by having each VIP mother write about their experiences on their blogs and other major media channels.