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VERVE JUICES | PR SERVICES

  • YEAR: 2015

GOAL

To promote Verve Juices within the Greek market, and especially to provide useful information about cleanses and the nutritional benefits of the cold-pressed method used to create Verve Juices to consumers who were not yet familiar with it

CHANNELS

  • Print Media
  • Social Media
  • TV Channels
  • Launch Event
  • Blogger/Influencer/VIP engagement
  • Online Media
  • Below-the-line Promotion
  • Product Placement
  • Partnerships

ACTIONS

  • Extensive PR coverage across all of Greece’s major Magazines & Websites (including Queen.gr, Jenny.gr, Cosmopolitan, Madame Figaro, Celebrity, Athens Voice, Athinorama and Huffington Post)
  • Countless event collaborations, including with Batiste Dry Shampoo, Mac Cosmetics & Toms
  • Major TV appearances 
  • Full social media management
  • Creation of all necessary promotional materials, including press release, media kit and promotional items
  • Organisation of the official Verve Juices Launch party - Click here for more information
  • Product seeding of Verve Juices to dozens of top bloggers, influencers and VIPs for maximum exposure to target audience
  • Securing collaborations with like-minded brands such as Holmes Place, KK Jewellery, Maa Boo Swimwear, Yes I Do Magazine, My Playce, One Zipper and Uber.