• YEAR: 2016-2018


To create a powerful Public Relations campaign for Wash & Go in order to successfully manage the transition of Sarantis’ taking over of this product from Procter & Gamble


  • Print Media
  • Online Media
  • Social Media
  • Celebrity Ambassador
  • TV Channels
  • Blogger/Influencer/VIP engagement
  • Below-the-line promotion


  • Extensive PR coverage across all of Greece’s major Magazines, Websites, Radio & TV channels with a full 360 degree approach.
  • Over a dozen give-away competitions of Wash & Go  on social media and online magazines 
  • Securing of Demy as the brand's official ambassador
  • Brand endorsement agreements with celebrities such as Eliana Chrysikopoulou, Lavinia Stathaki and Dimitris Alexandrou.
  • Major TV appearances such as on Eleni Menegaki and To Prwino
  • Creation of all necessary promotional materials, including press release, media kit and promotional items
  • Organisation of the official Wash & Go Launch Party- Click here for more information
  • Product seeding of Wash & Go to dozens of top bloggers, influencers and VIPs for maximum exposure to target demographic